In last week briefing some folks has asked me what will the teams be judged on. Whatever I answered I now feel was not right. The answer was in the book and I really wonder how I have missed it out. Anyway, here is what the book says :
When selecting finalists, Google will compare all Campaign Statistics across the population of students taking part in the competition to determine the top teams. The proprietary Campaign Statistics algorithm, created by Google, considers over 30 different factors within an AdWords account to determine its online marketing effectiveness.
The Campaign Statistics algorithm will determine the top 50 accounts in each region. Google AdWords experts will then apply an extra level of rigor in the process for selecting top teams. They will be examining the Campaign Statistics to select the top 5 in each region.
So basically to make it to the top level it is very automated and it will be done by the algorithm. I am yet to identify what those might be but once something comes to my mind I will surely post it here.
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