Polle has posted an interesting sample of good example of adwords ad in the gomcha ning network.
Here is a total copycat of the entry.
Using goods ads is of major importance for a succesful campaign. It's great if your client can offer a special incentive that you can publish in your ad. Just a made-up example:
Buy Sneakers Online
Huge selection at low prices
Order now & get a free T-shirt!
www.supersneakershop.com
As he says, "this is something you should bring up in the intake talk with your client. Having an attractive incentive or special offer in your ads can dramatically improve your CTR. However, propose it as quickly as possible to your client to give them some time to think about it and prepare accordingly."
Daehee also added in the comment that "Including a price in the ad text is also proven to be a CTR booster!"
Any idea for our businesses?
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