On The Road,,,,,,

Yeaahh Fokes!!

Our campaign is up and running after such a long recession caused by Google.They credited our account late but after all the odds,here we are once again!!Our main challenge now is organizing the keywords to strategically target our wanted traffic,,and so far there is dramatic change when we study our analytics,,,,through our ads strategy,we managed to place Sparksofasia on the right hand column of the search results(Sponsored Link) e.g once one googles a keyword such as cheap tour packages,then it comes up on the right side!!What are you waiting for??Go ahead and experiment!I know you want to see it,,Go ahead,do it!!

Nw we are experimenting with some different keywords!!We came up with a solid hypothesis based on a case by case goal,,,,

Tracking Code

Hello!!once again

The tracking code is working and we are receiving data.The last part of the pre-campaign report shall be finished tomorrow.

Problems Encountered

Hi

Thanks you for your mail, very sorry for the delay, we will make sure our IT guy will follow up this accordingly.

From: Ikanyeng,Prigar Segonetso [mailto:ipsegonetso@yahoo.com]
Sent: Tuesday, April 22, 2008 9:41
To: ranjit@sparksofasia.com
Subject: Website Tracking Code

Dear Mr Maan

We came there last week and asked your IT technician to insert the Google tracking code in your website.Up to now,when we check the progress in our Google account,it seems like he didnt insert the code.Our progress have been haulted by this factor,at the same time Google Team in Carlifornia expects we have already began the advertising.

We would kindly request the IT Technician to insert the tracking code(attached) because without it,the Google Analytics wont work and hence we wont proceed.It also takes some days for the code to be verified.The sooner the better.

Meanwhile,I would take this opportunity to invite you and your company to visit this blog:http://gomcha.blogspot.com/ to track our progress.Everything that we do is posted here.

We kindly look forward to your help

Thank you

YoursFaithfully

Ikanyeng Prigar Segonetso
Team Leader
Google Online Marketing
Multimedia University
Cyberjaya
0172878295

Preparation Of the Pre-Campaign Report

We had a meeting today to discuss and write the pre-campaign report.We could not complete the last part of the report because the tracking code that has been inserted on Sparks of Asia website is on the process of being verified,hopefully tomorrow it would be complete,both the verification and the report.

Tomorrow we target to work on summary information from Google Analytics and finish the proposed Adwords strategy.The final report shall be submitted tomorrow before 6pm.

Meeting With Sparks Of Asia Director

Today was one of those wonderful days in the history of Google Adwords.

We had a meeting with Sparks Of Asia Director;Mr Ranjit Maan.We interviwed him about the nature of their business and about all the necessary information.He later on took us through their IT department where we explained some certain factors to them through Google Analytics and Page Rank.

Mr Maan tipped us on some important services that we should focus on.Actually there are three of those services.He went on to explain that they had actually planned to advertise their services online since thier customers come from abroad,for instance Australia and Germany.Now,they want to make their services accessible to these customers.Having said that,this now sets as a litmus test for their plans.He invited us to attend a big exhibition around the 25th of May to observe how they exchange information.

Our Pre-campaign report is scheduled to be complete by next week Monday and it shall be ready to be submitted to Mr Paul thereby marking the beginning of our campaign.

www.sparksofasia.com

Hi!!Fellow Gomcha participants

We are proceeding very well amidst the hectic schedule of midterm exams and assignments in general.We held our meetings as follows:

Date Activities
18/03/08 Elections were held and each member was assigned a position as follows:
Director: Ikanyeng Segonetso
Secretary: Akofang kebonye
Secretary: Gape Lethola
Research Officer 1: Reetsang Taudi
Research Officer 2: Pako Ikaneng
Protocol Manager: Therisanyo Masuga
We went on to brainstorm about the potential business that can be approached.We concluded to search for a business that provides several services and products so that we can broaden our campaign,if one product or service fails,then we could concentrate on the other one.

04/04/08 We held the first meeting with Sparks Of Asia General Manager and the Marketing Executive in Kuala Lumpur.The meeting went well and we were granted the permission to work with their business upon the approval from Sparks Of Asia Director and thorough consultative process via Mr Paul.

15/04/08 We held a meeting and decided to approach our business officials to explore their business indepth to prepare our pre-campaign report.We concluded to further impress them through some google tools.During this meeting,we printed out some paper work to discuss and explain each important factor to our business officials.The next meeting with Sparks Of Asia is scheduled for tomorrow on April 16th.

melaka team

I totally forgot to upload the melaka team photo here. It was fun. The folks there are really good and very friendly.

enveluv joins Google challenge

enveluv joins Google challange.

Team members:
1. Tulga Zurgaadai (Team leader)
jettulga2 'at' yahoo.com

2. Ershadul Hoque (Rasel)
rasel4all 'at' yahoo.co.in

3. Gulzhan Musaeva
m_guljan1 'at' yahoo.com

4. Sainbayar Lkhagvasuren
sainaa_ses 'at' yahoo.com


Good luck to enveluv team. As the name suggests, they are choosing http://www.enveluv.com for their choice of company.

edit: sorry I forgot to update about them =)

another new group from cyber

And we have the last group from cyber : group

Hafiz Bin Hassan 1031109241 (leader)
013-3688614
hafizhimself@gmail.com

Nurul Ain Bt. Mohd Said 1031109272
013-2595540
sempoi018@yahoo.com.sg

Nur Atiqah Bt. Sulaiman 1061110594
016-6740844
Riqa.yay@gmail.com

Rumesh A/L Balasubramaniam 1051107942
rumesh.balasubramanium@gmail.com

First Crush restaurant

Here is another adwords success story and it tells us how a small business can get benefitted from adwords.

Googlers 2nd Meeting

Hi guys!

This would be the second meeting summary for our team.

First thing first, there will be new member in our group, well, he call in kinda late but as for today meeting, he shown a good potential in our team. We love him!

Ok, step that aside, when our new member came in, there is alot of suggestion pouring in and we almost change our decision again from big to small one, but in the end, the vote still on the big one. And we continue on.

Letter to businesses, official letter, approval letter all has been completed. We will make a call this Monday to the company, and we will try to set an appointment and fax all required stuff to them. Hopefully they will have interest to work with us.

I have started to assign task to my team member, and as thing getting more and more harder, no one show a sign of giving up. We are all excited for what going to happen in the future! There is a lot of risk involved in our decision, yet we stay strong with it.

So, other group leader! There will be no accomplishment with no risk! Try your best! Good luck and have fun with this competition.

Salute~!

Your cert will have your name

Hi guys,
Just a quick update. I got an email from Google team saying that the certificate will have space for lecturers / professors to put the name of the students. This way you wont have a blank cert but with your name on it.

In case you are wondering why Google wont send it directly to you - they have around 21 thousand students registered with them for this challenge. Thats a really huge number and I think they need to hire a lot more pigeons to do this if they really want to send certs with all your names on it.

See you guys tomorrow.

Fourth Group from MMU Cyber

And here is the 4th Group with 6 people. And its a group full of foreign students. I believe it will be an exciting journey for them.

GROUP NAME:Google Adsmaniac

GROUP LEADER:Ikanyeng Prigar Segonetso
LOCATION:MMU Cyberjaya

1. Therisanyo (Masuga)
mthiri24@yahoo.com

2. Reetsang (Taudi)
rex4streets@yahoo.com

3. Pako Orebotse (Ikaneng)
pakoikaneng@yahoo.com

4. Akofang Andrew (Kebonye)
aaqkebonye@yahoo.co.uk

5. Gape Peter (Lethola)
gpclet@yahoo.com

6. Ikanyeng Prigar (Segonetso)
ipsegonetso@yahoo.com

Melaka briefing on Google Challenge

Hi everyone,
I will be coming down to Melaka Campus for the briefing this coming monday.

If you are coming, please drop me an email or sms me at +6 016 357 2576

Date : 03th March (Monday)
Venue/Room : CITS Lab 2 ( ITSD R0002 )
Time : 16:00 - 18:00

Cheers
Avi

ROI with Google Adwords

For the competition, your business owners will normally be concerned about ROI. And therefore you should know how adwords can help you to determine ROI for the business. So, go ahead and watch this great example.

Googlers 1st Meeting

Googlers is our team names. No sweat bout that!

In the last Monday which is 25/2/08, we have conducted a meeting to confirm which company we should collaborate with for this GOMC.

Earlier we planning to look for Food-based marketing but after realised that there is some weaknesses in this industry, we have found another industries which is more suited for our challenge as it being focused not only to Malaysia, but it might attract International attention too. We will proceed our next plan by sending mail and contacting the company to work thing out before the end of February, as we are focusing in Hotel categories, we will try to make GOMC work out before Public Holiday in Malaysia in this March.

Hopefully the companies will love us :(

There will be another meeting this Friday, and we will focus more to keywords, and marketing strategy in the next meeting. Look forward for my next post! :P

And good luck to other groups too!

Third MMU Team

And now let me Introduce team 3 from MMU. The third in the row.

1.Low Zy Hao

lowzyhao@gmail.com

2.Wong Meng Fai

wmfai85@yahoo.com

3.Low Kang Wen

kwen.low@gmail.com

4.Tan Aik Keong

aikkeong85@yahoo.com


Will be posting up more information on them very soon.

second MMU team

And now, the second team from MMU : Team Googlers!
Lets give them a round of applause. =D. Their team leader Ernest will start writing about his teams experience on the whole challenge and how they are performing, what they are facing in this blog very very soon.

1. Ernest Yong Ee Jen ( Team Leader )
EMAIL : d3athgu1s3@gmail.com
MSN : d3athgu1s3@hotmail.com

2. Muhammad Farhan Abu Bakar
EMAIL / YM : forhan@yahoo.com

3. Nurul Ain Bt Mohd Sarol
EMAIL / YM : sempoi018@yahoo.com.sg

4. Hafiz Bin. Hassan
EMAIL / YM : hafizhimself@yahoo.com

5. Tan Jet Son
EMAIL : supertjs@gmail.com
MSN : supertjs@yahoo.com
YM : supertjs86@yahoo.com


[more updates coming soon]

First team from MMU

And here is the bright 6 young man and woman from the first MMU team.

Foo Xhing Yong
lingmung86@yahoo.com

Farnaz Salmani Ghabeshi
ganymade20@yahoo.com

Abdulrahman Abdi
abdulrahman@drumsout.com

Yong Yee Ling
yongelyn@gmail.com

Chong Lit Shiuan
lit_shiuan@yahoo.com

Jasmyin Petrinna Tay Sue Lin
jasmyin@gmail.com

[i will update more details later on. Stay tuned]

a sample adwords ad

Polle has posted an interesting sample of good example of adwords ad in the gomcha ning network.
Here is a total copycat of the entry.

Using goods ads is of major importance for a succesful campaign. It's great if your client can offer a special incentive that you can publish in your ad. Just a made-up example:

Buy Sneakers Online
Huge selection at low prices
Order now & get a free T-shirt!
www.supersneakershop.com

As he says, "this is something you should bring up in the intake talk with your client. Having an attractive incentive or special offer in your ads can dramatically improve your CTR. However, propose it as quickly as possible to your client to give them some time to think about it and prepare accordingly."

Daehee also added in the comment that "Including a price in the ad text is also proven to be a CTR booster!"

Any idea for our businesses?

what type of business should you select?

I had been getting questions on what type of business should we select. Basically it can be anything. Lets me show you two videos from Google itself on how two companies have done well using adwords.

happy Hound



Flexicar