Your cert will have your name

Hi guys,
Just a quick update. I got an email from Google team saying that the certificate will have space for lecturers / professors to put the name of the students. This way you wont have a blank cert but with your name on it.

In case you are wondering why Google wont send it directly to you - they have around 21 thousand students registered with them for this challenge. Thats a really huge number and I think they need to hire a lot more pigeons to do this if they really want to send certs with all your names on it.

See you guys tomorrow.

Fourth Group from MMU Cyber

And here is the 4th Group with 6 people. And its a group full of foreign students. I believe it will be an exciting journey for them.

GROUP NAME:Google Adsmaniac

GROUP LEADER:Ikanyeng Prigar Segonetso
LOCATION:MMU Cyberjaya

1. Therisanyo (Masuga)
mthiri24@yahoo.com

2. Reetsang (Taudi)
rex4streets@yahoo.com

3. Pako Orebotse (Ikaneng)
pakoikaneng@yahoo.com

4. Akofang Andrew (Kebonye)
aaqkebonye@yahoo.co.uk

5. Gape Peter (Lethola)
gpclet@yahoo.com

6. Ikanyeng Prigar (Segonetso)
ipsegonetso@yahoo.com

Melaka briefing on Google Challenge

Hi everyone,
I will be coming down to Melaka Campus for the briefing this coming monday.

If you are coming, please drop me an email or sms me at +6 016 357 2576

Date : 03th March (Monday)
Venue/Room : CITS Lab 2 ( ITSD R0002 )
Time : 16:00 - 18:00

Cheers
Avi

ROI with Google Adwords

For the competition, your business owners will normally be concerned about ROI. And therefore you should know how adwords can help you to determine ROI for the business. So, go ahead and watch this great example.

Googlers 1st Meeting

Googlers is our team names. No sweat bout that!

In the last Monday which is 25/2/08, we have conducted a meeting to confirm which company we should collaborate with for this GOMC.

Earlier we planning to look for Food-based marketing but after realised that there is some weaknesses in this industry, we have found another industries which is more suited for our challenge as it being focused not only to Malaysia, but it might attract International attention too. We will proceed our next plan by sending mail and contacting the company to work thing out before the end of February, as we are focusing in Hotel categories, we will try to make GOMC work out before Public Holiday in Malaysia in this March.

Hopefully the companies will love us :(

There will be another meeting this Friday, and we will focus more to keywords, and marketing strategy in the next meeting. Look forward for my next post! :P

And good luck to other groups too!

Third MMU Team

And now let me Introduce team 3 from MMU. The third in the row.

1.Low Zy Hao

lowzyhao@gmail.com

2.Wong Meng Fai

wmfai85@yahoo.com

3.Low Kang Wen

kwen.low@gmail.com

4.Tan Aik Keong

aikkeong85@yahoo.com


Will be posting up more information on them very soon.

second MMU team

And now, the second team from MMU : Team Googlers!
Lets give them a round of applause. =D. Their team leader Ernest will start writing about his teams experience on the whole challenge and how they are performing, what they are facing in this blog very very soon.

1. Ernest Yong Ee Jen ( Team Leader )
EMAIL : d3athgu1s3@gmail.com
MSN : d3athgu1s3@hotmail.com

2. Muhammad Farhan Abu Bakar
EMAIL / YM : forhan@yahoo.com

3. Nurul Ain Bt Mohd Sarol
EMAIL / YM : sempoi018@yahoo.com.sg

4. Hafiz Bin. Hassan
EMAIL / YM : hafizhimself@yahoo.com

5. Tan Jet Son
EMAIL : supertjs@gmail.com
MSN : supertjs@yahoo.com
YM : supertjs86@yahoo.com


[more updates coming soon]

First team from MMU

And here is the bright 6 young man and woman from the first MMU team.

Foo Xhing Yong
lingmung86@yahoo.com

Farnaz Salmani Ghabeshi
ganymade20@yahoo.com

Abdulrahman Abdi
abdulrahman@drumsout.com

Yong Yee Ling
yongelyn@gmail.com

Chong Lit Shiuan
lit_shiuan@yahoo.com

Jasmyin Petrinna Tay Sue Lin
jasmyin@gmail.com

[i will update more details later on. Stay tuned]

a sample adwords ad

Polle has posted an interesting sample of good example of adwords ad in the gomcha ning network.
Here is a total copycat of the entry.

Using goods ads is of major importance for a succesful campaign. It's great if your client can offer a special incentive that you can publish in your ad. Just a made-up example:

Buy Sneakers Online
Huge selection at low prices
Order now & get a free T-shirt!
www.supersneakershop.com

As he says, "this is something you should bring up in the intake talk with your client. Having an attractive incentive or special offer in your ads can dramatically improve your CTR. However, propose it as quickly as possible to your client to give them some time to think about it and prepare accordingly."

Daehee also added in the comment that "Including a price in the ad text is also proven to be a CTR booster!"

Any idea for our businesses?

what type of business should you select?

I had been getting questions on what type of business should we select. Basically it can be anything. Lets me show you two videos from Google itself on how two companies have done well using adwords.

happy Hound



Flexicar

what you need to have a good Campaign Statistics

Jamie Murphy said…
To succeed in the Campaign Statistics you should ensure your team is doing well across the areas listed below.
A) Account Structure
B) Optimization Techniques
C) Account Activity & Reporting
D) Performance & Budget
E) Relevance

The list can be found in the Guide to Running Your AdWords Account, pp 12-15. Thanks Jamie for the info

What are the juding criteria for the competition?

In last week briefing some folks has asked me what will the teams be judged on. Whatever I answered I now feel was not right. The answer was in the book and I really wonder how I have missed it out. Anyway, here is what the book says :

When selecting finalists, Google will compare all Campaign Statistics across the population of students taking part in the competition to determine the top teams. The proprietary Campaign Statistics algorithm, created by Google, considers over 30 different factors within an AdWords account to determine its online marketing effectiveness.

The Campaign Statistics algorithm will determine the top 50 accounts in each region. Google AdWords experts will then apply an extra level of rigor in the process for selecting top teams. They will be examining the Campaign Statistics to select the top 5 in each region.


So basically to make it to the top level it is very automated and it will be done by the algorithm. I am yet to identify what those might be but once something comes to my mind I will surely post it here.

First briefing at cyber

Here is the first briefing at Cyberjaya for the challenge. For those of you who could not attend you can download it from slideshare.

Happy finding the business for those who formed group, and happy gathering team mate who are still solo.

The Google Online Marketing Challenge

This blog is to report about the updates on The Google Online Marketing Challenge that is happening in Multimedia University and other universities of Malaysia.
We will be posting updates, tutorials and other materials that might be suitable for at least Asia region.
So, stay tuned and hope everyone have a good time in the competition.