what you need to have a good Campaign Statistics

Jamie Murphy said…
To succeed in the Campaign Statistics you should ensure your team is doing well across the areas listed below.
A) Account Structure
B) Optimization Techniques
C) Account Activity & Reporting
D) Performance & Budget
E) Relevance

The list can be found in the Guide to Running Your AdWords Account, pp 12-15. Thanks Jamie for the info

What are the juding criteria for the competition?

In last week briefing some folks has asked me what will the teams be judged on. Whatever I answered I now feel was not right. The answer was in the book and I really wonder how I have missed it out. Anyway, here is what the book says :

When selecting finalists, Google will compare all Campaign Statistics across the population of students taking part in the competition to determine the top teams. The proprietary Campaign Statistics algorithm, created by Google, considers over 30 different factors within an AdWords account to determine its online marketing effectiveness.

The Campaign Statistics algorithm will determine the top 50 accounts in each region. Google AdWords experts will then apply an extra level of rigor in the process for selecting top teams. They will be examining the Campaign Statistics to select the top 5 in each region.


So basically to make it to the top level it is very automated and it will be done by the algorithm. I am yet to identify what those might be but once something comes to my mind I will surely post it here.

First briefing at cyber

Here is the first briefing at Cyberjaya for the challenge. For those of you who could not attend you can download it from slideshare.

Happy finding the business for those who formed group, and happy gathering team mate who are still solo.

The Google Online Marketing Challenge

This blog is to report about the updates on The Google Online Marketing Challenge that is happening in Multimedia University and other universities of Malaysia.
We will be posting updates, tutorials and other materials that might be suitable for at least Asia region.
So, stay tuned and hope everyone have a good time in the competition.